Healthy eating, without the noise.
Chuw is an independent food scanner, founded and run by Erik Overweter. It turns public nutrition evidence into a clear score, so you can choose for yourself.
Why Chuw exists
Chuw began with a question: what does healthy eating actually mean? A podcast on the link between gut health and mental health got me reading. What I found pointed away from strict rules and diets, and towards everyday basics like fibre and a varied diet.
Putting that into practice was harder. In the supermarket, the evidence didn't turn into a choice between two products, or into tonight's dinner. Packaging was full of health claims, and the apps I tried were too strict, too simple or built on fear. Most only scanned barcodes, which left out fresh food, meals and recipes.
So I built the tool I was missing. Chuw reads labels, fresh produce, meals and recipes, and gives each food a clear score with the reasons behind it. The goal is to help people build a positive, relaxed relationship with food.
My background brings the two sides of Chuw together. I work in mental healthcare, so questions about food and how we feel are close to my daily work. Before that I was a technology consultant, and that experience is what I build Chuw with.
What Chuw believes
- No calorie counting. Chuw looks at what's in your food, not at a daily number.
- Food is more than good or bad. See what's good, and understand the rest.
- Evidence over trends. Chuw follows established research and public guidelines, and says so when the evidence is still thin.
- The choice stays yours. High score or low, you decide what goes in your basket.
Built on evidence, not opinion
I'm not a dietitian or a doctor, so Chuw doesn't rely on my opinion. Every score follows the same fixed rules, and you can check where they come from.
AI helps read the label, recognise the ingredients and explain the evidence. Fixed rules then calculate the score from the nutrition, the ingredients and how processed a food is. The rules follow public guidelines and the EU rules for nutrition claims, and the app shows the sources behind them.
Who pays for Chuw
That podcast also made me wonder who pays for what we hear about food. So Chuw takes no money that could shape a score:
- No ads
- No brand can pay for a score
- Your data is never sold
- No investors
Chuw is paid for by the people who choose Premium. That way, the only people I answer to are the people who use it.
Who Chuw is for
Chuw is for anyone who wants to eat well without counting or worrying. It helps at three moments:
- In the shop. Scan two products and see why one scores higher.
- In the kitchen. Check a meal or a recipe, including fresh food without a barcode.
- Over time. Pick up to three health goals, such as gut health, heart health or fitness and muscle, and each scan shows what matters for them. Goals add context; they never change the score.
Whether you're feeding a family, want to feel better day to day, or train and want a steady diet, the aim is the same: you leave every scan sure of your choice, without being judged for it.
Independent, and easy to reach
No brand, advertiser or investor has a say in what Chuw recommends. And when you write to Chuw, the person who builds it reads your message.
Write to hello@chuw.app or find Chuw on Instagram. Terms and privacy are on the Legal page.